What is the experience economy, and how does it impact you? Find out at the Marketing in the Experience Economy Presentation & Interactive Workshop, co-hosted by AMA Iowa and the Drake University AMA Student Chapter, on Friday, Feb. 3.
Today’s consumers want experiences—engaging events that create lasting memories. During this interactive session, acclaimed author, speaker and management advisor B. Joseph Pine II will explain the shift to the Experience Economy and what marketers should do about it.
Having worked with companies like Microsoft, Procter & Gamble, Hewlett-Packard and Newell Rubbermaid, Mr. Pine understands what it takes to generate customer demand. During this workshop, you’ll learn how to incorporate authenticity to create memorable experiences that keep your customers coming back.
In addition to what you can expect to take back to your organization below, you’ll leave with a better understanding of how to craft an experience so engaging that your customers will not only pay attention, but will take action as a result!
Learning Outcomes to Take Back and Apply at Your Organization:
• Understand why and how the economy is shifting into one based on experiences
• Learn what it means to stage marketing experiences
• See how such experiences compare with advertising in both effectiveness and ROI
Price includes seminar and interactive workshop, a copy of Mr. Pine’s newly updated book, The Experience Economy, breakfast beverages, pastries and fresh fruit.
Attendees must register and pre-pay online to attend this event by noon, January 23.