I’m a big man. Always have been. So it should come as no surprise to learn that in little league baseball I was always the slowest running guy on the team. And by slowest running guy, I mean running in a straight line. When we’d have to run sprints I’d always be dead last. It wasn’t for lack of effort, I just wasn’t given the gift of speed.
Having told you that it should probably come as a surprise to learn that I was also the fastest guy on the team when it came to running the bases. You read that right. Chalk it up to good coaching but my coach would time me vs. other teammates from home to first and I consistently finished with the best time. I was coached to run the bases in a way that hid my lack of true speed.
The diagram you are looking at it what I am talking about. Anything that made it to the outfield and I would run along the imaginary red line. I’d hit the inside corners of the bases, take the shortest path between the bases with rounded curves to maintain momentum. I’d always look to stretch a single into a double, or a double into a triple.
Where are you with your marketing? Are you effectively running the bases or just looking for an infield hit?
Taking a one base (objective) at a time approach kills the overall momentum of your campaign. When you leave the batters box with 2nd and 3rd base already on your mind, you’ll go farther faster.